MY4D® is a project born from the passion and vision of integrating
sales and marketing
at every stage of business operations.

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Our passion for business development through sales, marketing, and responsible leadership has converged with our vision of creating synergy in business.

Sales Leader
Katarzyna Warelis
Marketing Leader
Anna Warelis-Pawlowska

We believe that harmonized actions carried out simultaneously in these areas yield greater results than each one individually, and moreover, these results are achieved in a sustainable way, ensuring long-term viability.

Our offer

Our mission

To collaboratively create and implement growth strategies in sales, marketing, and leadership while maintaining and respecting the values and energy of all involved stakeholders.

Our values

01

Human to Human

We believe that the key to business success is fostering and sustaining enduring, meaningful relationships with all individuals involved (clients, colleagues, owners, community members, and suppliers), and recognizing and respecting their unique goals, needs, and values.

02

Win-Win

This approach takes into account the interests of all parties involved in business relationships and finds solutions where everyone benefits.

Our Philosophy

Organizational culture is of great importance to us, as is the way
we achieve our set goals.

We seek synergistic solutions in business, where the combination of elements results in a stronger effect than each individual component alone.
As a team, we bring together diverse competencies, experiences, and perspectives from different generations.

Sales Leader

Katarzyna Warelis

A practitioner and trainer in sales and leadership with over 25 years of experience in introducing global consumer products to local markets and building sales teams.

Marketing Leader

Anna Warelis-Pawlowska

Marketing leader with over 10 years of professional experience in marketing and sales, including 5 years of experience in implementing long-term marketing strategies in international organizations.

I met Katarzyna and Anna in the context of being a part of the Eastern European management team. I appreciate this cooperation for couple of reasons. First of all, both of them are genuine leaders with human centricity in their DNA. What I mean here is that they build meaningful and long-lasting relationships with people, especially customers and employees. I can confirm their full proficiency in building and leading highly effective sales and marketing teams, that are partnering with their stakeholders. Apart from that, Katarzyna and Anna are strong collaborators across business functions and are both, solution and goal oriented. They integrate perspectives of their business partners (e.g. finance) to optimize final solutions. That was a strong foundation of our cooperation. I truly recommend the expertise and leadership that Katarzyna and Anna bring to the table.

Anna Kardaszewska
CFO

I worked with Kasia and Ania on an online conference for one of our clients—a significant event held in a TV studio. The girls wrote a script that captivated and held the audience's attention for nearly 6 hours. Both of them also appeared live on camera and handled the stress well. They were convincing and genuinely engaged in conversation. Despite having a script, they were open to improvisation and adapted seamlessly when I, as the host, introduced an unexpected side topic.
What I will remember most is their warmth and genuine, human approach. In the business world, people often hide behind a cold mask of professionalism. Kasia and Ania seem like they're from another planet: they operate professionally and effectively, but at the same time, make you feel that you truly matter to them. And it's not just a feeling—it’s true. They treated the entire team preparing the conference in the same way.

Maciej Kautz
International host, event strategy specialist

I had the pleasure of collaborating with Kasia and Ania several times, and these were exceptional experiences. From their professional approach to their substantive knowledge and the amazing collaborative atmosphere. The girls work as partners, perfectly complementing each other's skills, and you can really feel their joy in what they do. I am already looking forward to our next joint projects.

Anna Urbanska
Business Trainer, NeuroCoach, Master Trainer STRUCTOGRAM®

Katarzyna and Anna have been supporting the Foundation for years. We have benefited from their executive and advisory assistance in organizing fairs, important events for the shelter, social media support, industry press, and team support. Our collaboration continues. The girls are part of the Gaj family.

Jerzy Semeniuk
President and Founder of Schelter for Animals in Gaj Foundation

I participated in a training session with my team led by Katarzyna and Anna. It was a unique approach to business and sales. The presentation of business and interpersonal processes from a biological perspective was the most outstanding element of the training. I know we will meet again, and I am already looking forward to further collaboration. Highly recommended!

Martyna Juszczyk
Managing Director EEU

"Synergy of generations" is one of the most frequently mentioned phrases by Kasia. This phrase carries the great value of combining two different perspectives and experiences. Ania and Kasia are an example of such synergy in a duo that knows each other better than anyone else. Over many years of our professional cooperation, I had the opportunity to observe firsthand the impact of their synergy on the development of numerous projects, but most importantly, on the growth of the sales and marketing teams, which, although different, are crucial to each other. It was a pleasure to work in an environment where sales and marketing joined forces and became one team! We started to understand each other, communicate, and even implement cross-functional projects together, all while delivering business results. The common language, mutual understanding, clear goal setting, and openness to discussion from Ania and Kasia additionally resulted in tremendous engagement. Their attitude, synergy, and energy are the key factors to the success of every project they undertake.

Dajana Dyka-Wolowska
Category Manager

I worked with Ania and Kasia for nearly four years and had the pleasure of experiencing something more than a "dry corporation." I worked and grew in a place where trust meets responsibility, and engagement is built on accepting differences in thinking and jointly creating a better future. Their clear, specific, yet very different management styles, along with their drive to develop a common strategy and good communication between the sales and marketing teams, gave me the energy and desire to work. A company where individual departments are solidly connected, have good leaders, enjoy significant freedom of action, and naturally strive for growth. I intend to continue working in the manner I observed while working with Kasia and Ania.

Radoslaw Kordowski
Key Account Manager Export

Synergy of brands and joint business plan to reach new sales channels - that’s how I would describe the excellent cooperation with Katarzyna. The dedication and knowledge of Anna and her marketing team resulted in the creation of joint consumer campaigns and a promotional video for both brands, which harmonize perfectly and benefit all parties in both B2B and B2C contexts. Reaching new channels, satisfied business partners and consumers are ideal areas for scaling a business. I hope to encounter more partners like Katarzyna and Anna in my professional journey.

Krystian Czapp
Sales Director

I had the chance to observe the dynamic between this duo while working on a social media project and employee engagement and wellbeing initiatives. Anna’s and Katarzyna’s expertise, combined with multi-generational perspectives and unique dynamic, creates great synergy and spectacular results. This is especially evident in their ability to increase employee awareness on how to manage their own energy levels for higher productivity and creativity.

Dr Anna Kaminska
HR Director

Execution
activities

In the years 2019-2024, we have successfully achieved numerous commercial goals for an international company from the Home&Garden sector, effectively serving as Sales Director and Marketing Director.

Sales:
  • Opening and developing export markets within selected European countries
  • Restructuring the sales team and guiding them through changes
  • Defining distribution channels and implementing an appropriate sales and marketing strategy along with a pricing policy
  • Creating an inspiring work culture for teams and clients based on the “win-win” value
  • Increasing the company’s profitability in individual distribution channels despite the challenging political and economic situation
Marketing:
  • Building a marketing team from scratch with functional divisions to meet the needs of the organization
  • Creating and implementing long-term commercial strategies to increase market share
  • Selecting the best marketing activities for the region, including campaigns and POS materials, as well as creating B2C communication based on a 360-degree strategy and preparing and implementing a strategy for the e-commerce channel
  • Coordinating the brand image building of the client’s portfolio in export markets
  • Creating “sell-in” presentations to support the launch of new products and organizing business conferences to increase customer engagement
Schedule a 30-minute free consultation

Consulting
activities

Projects we have completed:
  1. Developing a price architecture policy (B2B and B2C) based on the client’s strategy for opening new markets and distribution channels, along with recommendations for optimal consumer price levels
  2. Creating a B2C communication strategy for the client’s products based on different consumer personality types, needs, and preferences
  3. Organizing industry trade shows combined with business support for the client (participating in meetings and negotiations)
  4. Participating in tenders as business support for the client (depending on the client’s needs: preparation for the tender or active participation in the tender
  1. Strategic creative thinking with startup organizations, including the development of a business model (often based on the Canvas model)
  2. Advising on sales team management and setting appropriate KPIs
  3. Consulting on development projects (new product offerings, recommendations for new implementations targeting a new audience)
  4. Working with the beliefs of the management and functional decision-makers (mental work to expand horizons or remove business barriers and fears)
  5. Conceptual support for opening export markets
  6. Advising on conducting communication in the client’s social media
Schedule a 30-minute free consultation

Inspirational
and training
activities

LECTURES

If you’re looking for inspiration for your team or clients, short lectures are an ideal option when time is limited yet you want to inspire a larger group. They also complement well corporate events, team-building trips, or conferences, especially when they provoke thought.

Find out more about our proprietary trainings

Examples of lecture topics we have delivered that garner the most interest:

  1. “Happiness Hormones – How to Hack Them?”
  2. “Become a Hacker of Your Life”
  3. “What Can We Learn from Animals in Life and Business?”
  4. “The Circadian Rhythm and Its Impact on Business Functioning”
  5. “Demystifying ‘Sales’: Sales as a Key Life Skill”
  6. “Men Are from Mars, Women Are from Venus: True or False?”
  7. “How to Communicate in a Team Comprising Representatives from Different Generations?”
  8. “Adapting Communication to Different Personality Types”

Do you have another idea for a lecture topic for your team? Let us know! Contact us through the form provided, and we’ll get back to you promptly.