Sales & Marketing - Inseparable Duo

In a dynamic and competitive business environment, maintaining a leadership position requires a skilled and competent sales and marketing team.

Unfortunately, these two teams often do not cooperate and even compete against each other, which can be detrimental to the organization. Sales and Marketing (hereafter S&M) is an inseparable duet whose goal should be a commercial and holistic approach to all market activities - both in terms of communication with the client (B2B) and the end consumer (B2C).

Only through close cooperation between S&M we can achieve synergy and successfully develop brands or organizations, thereby increasing sales.

During the training, we discuss the S&M ecosystem to better understand and thereby increase the productivity and cooperation of these departments. We cover the principles of building a commercial strategic plan for individual sales channels, which will translate into increased brand visibility and market share.

We also demonstrate through numerous case study examples the synergy effect resulting from the close cooperation of S&M team members.

This training program is ideal for sales and marketing professionals at all levels, from entry-level managers to experienced leaders who want to enhance their skills and contribute to the overall success of the organization.

We believe that there are no universal training programs; each training should meet the individual needs of our clients and the specifics of the organization.

We recommend contacting us to specify your needs and expectations.
The agenda will be presented after the details are agreed upon.

Key training modules

Estimated time: MINIMUM 6-8 hours / 2 trainers.
We recommend 12-14 hours spread over 2 days.

A shortened version in the form of an inspiring lecture of 1,5-2 hours is also available.

2 trainers

This training is based on the personal experiences of – Katarzyna Warelis (Sales) and Anna Warelis-Pawlowska (Marketing) as leaders of their respective departments in an international organization.